How to Tell if Your Copywriter is Worth Top-Dollar
If you have the desire to use the internet to make some cash, you'll need a website. If you want that website to help you bring in money, it should be really well written. Unless you are an accomplished Direct Response Copywriter yourself, you will want to hire a Direct Response Copywriter to develop the text for your web site. An expert Direct Response Copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Naturally, not all copywriters are created equal. Some copywriters are insanely incredibly gifted. Some just wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Here are tips on how you can figure the difference.
Does the Direct Response Copywriter have his or her own website? Any Direct Response Copywriter who wants to compose web copy needs to have a web site that contains their bio, a resume, a few samples and anything else they want to share. If they don't have a web site of their own, how are they supposed to assist you with yours? Look at the copy on their site too. If it is loaded with mistakes this is a bad sign.
How well do you respond to the copy on the Direct Response Copywriter's website? This is more involved than simply finding grammatical errors and syntax errors. Does the web site copy trigger an emotional response as you read it? Does it make you feel affection for the writer? Does it make you want to keep on reading and learn more about the Direct Response Copywriter? Does the website copy make you want to jump to employ them as soon as possible? Does it make you want to run away? Does it make you furious? All of these are crucial responses and you need to pay attention to them.
Perform a little more research on the writer. Seek reviews for the Direct Response Copywriter on independent websites and online discussion boards. It is apt that the only reviews on the Direct Response Copywriter's website are going to be good ones. Do a search for the Direct Response Copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your special attention. You have to also request the writer for several references. Be sure that you follow up and really get a hold of those references so that you can ask for an honest opinion from them.
See to it that you spend some time reading through the samples supplied by the writer. Try asking the writer to send you a few more samples that aren't already provided on the website. This is especially important if the Direct Response Copywriter says he or she is an expert in a particular field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have several choices available to you when you're trying to find out whether or not to pay for a Direct Response Copywriter. It's crucial to do your research and look beyond the website writer as a person and find out what you can about his or her reputation and character.